Are you really getting your share of internet business?

This week, according to Eric Schmidt, the boss of Google, business is booming on the internet but still most businesses are not getting their share.

In 2009 the internet sector made up over £100 billion of business which was 7.2% of GDP. By 2015 that is projected to grow to over 10% in a conservative estimate.

According to Schmidt the UK is the world leader in adopting internet commerce and that is why we are seeing such huge growth. While many aspects of our economy flounder, internet advertising is growing dramatically.

Are you selling your services online, if you are not you are most definitely missing out on substantial potential customers. Local Link Up is a low-cost risk-free way to get your business on the first page of Google.

New Website Coming Soon

I know it’s not that exciting to most observers really but we are excited about our new website that will launch very soon.

Focusing on our unique free advertising package and offering a free trial of our Pay Per Rank service (PPR), it will allow new customers to understand much more clearly the fantastic benefits of the Local Link Up service.

Often the feedback we have received is that our customers didn’t fully understand all the features of our PLINK business profile and Pro Design websites and the fantastic things they could do with it as well as enjoying the benefits of first page Google rankings. Our new website will help explain the many extra features such as social networking, galleries, blogs, news and friend connectors and much more.

There is a lot in the Local Link Up service that our customers simply don’t realise is part of the offering. We hope after our website refresh this will become much clearer.

Network Outages resolved

Dear customers

Further to my previous post our engineers are fairly certain that they have isolated and resolved the network problem that has affected some of our customers. We have seen no reported problems in the past 36 hours. We are monitoring the situation but hope that is the end of the problem. If anyone has issues logging on to their PLINK or Pro Design websites please contact our UK support team on 01524 230250.

Network Outages during the past 48 hours

During the last 48 hours Local Link Up has been experiencing intermittent short network outages and one longer period of up to two hours this afternoon. Our engineers are working to isolate the problem and we offer our sincere apologies to anyone affected.

We believe at this time that the problem is with a faulty piece of equipment which has been replaced and is now functioning normally however we cannot be sure of the fix until the network is under heavy load during busy periods in the daytime.

I can assure you that we really care about uptime and Local Link Up has had almost 100% network continuity during the past two years. We will continue to look for improvements in reliability once this current issue is closed.

Once again we offer our apologies for the customers who were affected.

Why your domain name matters

Commonly we find businesses that have websites with their own company name as their website address telling us that they dont get the rankings they expect despite their site being heavily optimised and fit for purpose. One of the simplest pieces of advice we give them is to register and build a site on a generic domain name. Put simply a generic domain name reflects the main service your offer for example "plumber Carlisle".

What impact does having a name versus generic domain name have on where your site will rank?

Here are some thoughts from our SEO team

Your domain name is one of many rankings factors that make up where Google and other search engines list your site. Having a generic domain name is a sure fire way to gain some extra points when the search engines come looking at your site.

For instance:

Keyword for ranking is “plumber carlisle”

Company 1's domain name

Company 2's domain name

Company 1 uses its own company name for the website, and has been there for several years but just doesnt get the rankings they expect. Now look at Company 2 – it has the perfect domain in that the keyword and domain name are the same.

Company 2’s domain name will almost certainly rank on page much higher that company 1, and probably first page ranking assuming other variables are in place such as a well written site with good fresh content. Company 1 will have to do a lot more work to make sure the search engine algorithm knows what the site is about and to make it see it is relevant and important enough to get top page rankings for the keyword term.

Article about the importance of SEO from the Sunday Times

Reproduced from the Sunday Times

Christina Lundberg and Rustan Panday are using a bed of nails to drive customers to their website selling acupressure mats. Every time someone types the phrase into a Google search it brings up the pair’s website,, at the top of the results page.

While the £44 mats — which bring relief to sufferers of back pain and insomnia — are also stocked in Harvey Nichols and Fenwick department stores, online customers now account for 40% of Lundberg and Panday’s sales.

“The business is really taking off now,” said Lundberg, 28. Their two-year-old venture’s success is largely thanks to search engine optimisation (SEO) — making sure that Google lists a website on its first page of results once the keywords are typed in. It’s the holy grail of merchants.

There is no point in creating a fantastic website selling wonderful products if nobody can find it. With more than 250m websites worldwide, even the smallest business needs to take on SEO to stand a chance of being noticed.

After all, websites that appear in the top three places of a search engine’s results attract 98% of all traffic on the web, statistics show. The website in first place takes 60%. People very rarely look at the second results page or beyond.
Quite how Google arrives at its list of most relevant sites is top secret, based on algorithms that are constantly being tweaked. But at its simplest, relevancy is determined by content and by the number of sites that link to yours.

“SEO is about reverse engineering to try to trick Google into thinking you are the most relevant site,” said Aneesh Varma, the co-founder of FabriQate, a creative digital agency in west London. “Anybody can launch a website and the barriers to entry are low, so if your business relies on the web for customers you need to be proactive.”

So how do you go about it? First, give your website — and by extension your business — a name that describes what it does. If your business sells cupcakes, then giving it the website address will encourage Google to rate it more highly — and make it easier for potential customers to find — than calling it Even better, call it, because then you are creating a brand too.

Second, include the words and phrases you wish to be known for into the content of your website, as many times as you can. Then incorporate meta tags into the html code of your website. Meta tags are information that you can write into the unseen instruction part of your website and are recognised by Google and other search engines as they trawl the internet looking for relevant sites.

Third, get other well-regarded sites to mention your site and include a link to it — the simplest place to start is to create a Facebook page and Twitter account for your business that link to your site. Links from a trade organisation or local community website are useful too. You might also be able to get a blogger to link to your site — perhaps by sending them some products to review — and you should definitely write a regular blog on your website, which people can follow and link to.

Local Link Up can take the pain and risk out of getting a site on the first page of Google. Local Link Up offer a no results, no payment service called PPR (Pay Per Rank)which means that unless your site gets found on the first page of Google for your chosen phrases you pay nothing.